Learn about the information we collect
through the MBUSA StarReward Site, how we use that information, and
your options for participation.
Effective: June 5, 2018
This Privacy Statement explains the privacy practices of
Mercedes-Benz USA, LLC, its affiliates, and subsidiaries
(collectively "MBUSA") related to your access and use of the MBUSA
StarRewards Site. The Site and related rewards programs are
collectively referred to in this Privacy Statement as the "MBUSA
StarRewards Site." In this Privacy Statement, "we," "us," and "our,"
refer collectively to MBUSA.
The MBUSA StarRewards Site is
targeted to individuals in the United States. If you access the MBUSA
StarRewards Site from other regions, be aware that the privacy
practices of MBUSA may differ from those of your home country. By
interacting with the MBUSA StarRewards Site, you are accepting the
terms of this Privacy Statement. If you do not accept the terms of
this Privacy Statement, do not use the MBUSA StarRewards Site.
Information You Provide to Us
When you enroll for an account with
the MBUSA StarRewards Site, you must provide your name, business
name, business address, phone number and email address. Once your
account is established, you have the option to provide us with
additional information such as your business' DUNS number so that we
can match you to purchases of Genuine Mercedes-Benz parts for
participation in the platform. We store that information for as long
as your account is active.
You may modify your accounts at
any time by contacting us to modify or delete your account.
In order to submit inquiries through the
MBUSA StarRewards Site, you must provide certain information. The
"Registration" form requires you to provide your name and email
address. This information is required so that you can be contacted
about your request. Some MBUSA StarRewards Site forms also require
you to provide us with your geographic region or zip code so that we
can direct your request appropriately.
Rewards Programs & Surveys
In order to
participate in rewards programs on the MBUSA StarRewards Site, you
are required to provide information such as your name, business
street address, business city, state and zip, business phone, and
email address. We require this information in order to administer the
Rewards Programs, to ensure participants meet applicable eligibility
requirements, and to distribute debit cards with program rewards.
You may be asked to participate in surveys about your
business. When participating in surveys, any information you provide
in the comments field will be shared with us, so please do not
include any sensitive personal information or other information you
do not wish to share.
In order to abide by current tax laws, some businesses which
accumulate rewards over the taxable threshold in a calendar year are
required to pay taxes. If a business meets the taxable reward
threshold, when a user attempts to claim their rewards dollars, the
site will collect the following information: company name, address,
federal tax classification, EIN Taxpayer identification number, and
certification. The certification type will determine if a business is
required to claim the rewards on their tax form. This information
will be used to generate an IRS 1099 form which will be sent to the
businesses address in the database, and the information will be
stored in accordance with federal tax information retention laws.
Information We Collect Automatically
tracking technologies to personalize your experience, analyze user
trends, and improve the MBUSA StarRewards Site. These tracking
technologies allow us to collect information such as your device type,
browser type, time spent on our websites, pages visited, geographic
location, and other data. You can alter the configuration of your
browser to refuse to accept cookies, but it is possible that doing so
may cause limited functionality of the MBUSA StarRewards Site. For
example, we may not be able to recognize your computer or device, and
you may need to log in every time you visit.
Do Not Track
The MBUSA StarRewards Site does not
respond to "Do Not Track" signals at this time.
Information Collected From Third Parties
We also obtain information about the traffic
and usage of the MBUSA StarRewards Site from third parties, including
technologies to capture information about your interactions with the
MBUSA StarRewards Site. MBUSA does not have control over the
information that is collected, used, and shared by these third
parties. We encourage you to review the privacy statements of these
third parties to understand their privacy practices.
Rewards Programs & Surveys
We use third party service
providers to manage MBUSA StarRewards Site-based rewards programs, and
to conduct surveys about your business. When you register at the MBUSA
StarRewards Site, your information is shared with our service
When you register an account on
the MBUSA StarRewards Site, MBUSA does not maintain your password.
That information is stored on Daimler's customer identity and access
management system. Some of our connected vehicle application features
are managed by third party service providers.
Third Party Links
The MBUSA StarRewards Site contains
links to other Mercedes-Benz websites, and event and partner websites.
These websites are not covered by MBUSA's Privacy Statement. Please
review the Privacy Statements of these websites in order to understand
the privacy practices of these third parties.
Aside from the instances described above, we will only share your
personal information: to comply with the law; to respond to claims; to
comply with legal process served on MBUSA or our parent company
Daimler AG (e.g., a lawful subpoena, warrant, or court order); to
enforce or apply our policies or agreements; (including to bill and
collect payments); to protect and defend our rights or property or
that of our dealers, customers, employees, visitors, or the public; in
connection with a business transfer, sale, liquidation, or merger; and
if we reasonably believe that an emergency involving immediate danger
of death or serious physical injury to any person requires disclosure;
with your consent.
Children's Online Privacy Protection Act (COPPA)
The MBUSA StarRewards Site is neither designed for nor targeted to
children under the age of 13. If you are under the age of 13, do not
provide your personal information through the MBUSA StarRewards Site.
If you believe your child has impermissibly provided us with their
personal information, please contact us
, so that we can identify and delete
We use commercially reasonable administrative, technical, and
physical safeguards to protect personal information collected through
the MBUSA StarRewards Site.
We retain the information we
collect for as long as reasonably necessary to provide services and
fulfill the purposes described in this Privacy Statement.
If you have comments, questions, or concerns about this
Privacy Statement or about MBUSA's collection, use, or disclosure of
your personal information, or if you would like to make a request to
review or update your personal information, please contact us using
one of the following methods: Email:
Attention: Privacy Officer
One Mercedes-Benz Drive
Sandy Springs, GA 30328
MBUSA may update or change this Privacy Statement from time
to time and without prior notice to you. The top of this Privacy
Statement will indicate when it was most recently updated.